Dune London has reopened the doors to a newly-renovated White City Westfield London store, “offering customers an enhanced and engaging shopping experience”.

Following two months of renovation, the 101 sq m space is fitted with Dune London’s new flagship store concept, designed in-house by the brand’s creative and store development teams.

The bespoke concept environment visually implements Dune London’s brand codes; the signature DD logo monogram “serving as the perfect backdrop to showcase their premium collections”.

The new concept brings together a neutral colour palette of champagne gold and warm cream tones to enhance the brand’s women’s and men’s footwear and accessories collections.

Textured and tonal hessian-coloured wall coverings combined with bespoke monogrammed seating areas.

The retailer said that following the popularity of its AW24 handbag collection among A-list celebrities such as Katie Holmes, Iris Law and Olivia Wilde, the new space plays host to an enhanced accessory feature wall.

The new space will also help increase the brand’s overall visibility in the shopping centre, with the storefront showcasing a striking champagne gold window tower with an integrated media screen.

Dune London currently has eight London stores and 52 standalone sites across the UK, alongside concessions, with plans to roll out the new store concept to further stores in 2025.