Dr Martens has appointed high-profile fashion executive Robert Hanson and key financier Benoit Vauchy as non-executive directors, effective 26 March. An “experienced executive with a strong track record of delivering growth at consumer brands” Hanson was previously CEO of John Hardy and American Eagle Outfitters.

Prior to this he served for over a decade in senior roles at Levi Strauss & Co, including as president of the Americas division and, latterly, as global brand president for the Americas. 

His strong background means he “brings a broad, multidisciplinary skillset and significant experience of the North American market combined with global expertise. His prior non-executive experience includes positions on the boards of Canopy Growth, Urban Outfitters and Constellation Brands”, Dr Martens said.

Benoit, meanwhile, is a partner at the company’s largest investor, global investment firm Permira, where he is a member of the Investment and Executive Committees. He has worked at Permira since 2006, and previously spent six years at JP Morgan in London and Frankfurt.

Dr Martens chairman Paul Mason said: “The expertise and experiences of both Robert and Benoit further strengthens our board. Robert has significant USA and wholesale experience and is a proven consumer brand CEO. 

“Benoit is an experienced financial leader and his appointment to the Board demonstrates Permira’s commitment to Dr Martens.”