Global luxury brand Dior has named Bollywood actor Sonam Kapoor as a brand ambassador as Dior celebrates its deepening ties with the Indian market and longstanding cultural ties with the nation.

“Sonam Kapoor becomes Dior ambassador for collections dreamed up by Maria Grazia Chiuri,” announced Dior in a press release. “A multi-talented personality, the actress, producer and fashion icon henceforth embodies the audacity, grace and elegance of Dior style, a femininity constantly reinvented. More than ever, this unique alliance celebrates the powerful cultural ties that have united Dior and India since the very beginning of the house.”
 
Sonam Kapoor has attended numerous Dior runway shows across the world and attended events in the brand’s designs. As Dior’s global brand ambassador, Kapoor will continue to support the label and harness her extensive fan base to connect with shoppers across India and beyond.
 
“Each of their collections presents a truly unique vision with intricate craftsmanship, celebrating heritage in a way that deeply resonates with my own sense of style,” Sonam Kapoor told the Press Trust of India. “This partnership is another step in the beautiful cultural synergy that has connected Dior and India over the years, and I’m excited to see where we take it next.”
 
The actor’s sister Rhea Kapoor took to social media to congratulate the new Dior brand ambassador. “I’m so proud of my sister and her immense impact on taking Indian fashion global with her love for fashion, passion for people who work in fashion and her respect for each and every aspect of the industry,” wrote Rhea Kapoor on Instagram.