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Destination Greater Victoria, a non-profit industry association focused on developing and promoting tourism in Greater Victoria, British Columbia, has named MMGY Global as its first in-market communications agency to spearhead its PR strategy in the UK.

With over 40 years of experience in the travel and tourism industry and serving more than 30 countries, MMGY Global will utilize its expertise and extensive network to effectively position iconic and emerging destinations, thereby launching Destination Greater Victoria in the UK market.

Upon arriving in Greater Victoria, visitors will instantly appreciate the region’s dedication to local culture and sustainability. The vibrant culinary scene highlights Vancouver Island’s best produce, prominently featured in Canada’s first Chinatown, farm-to-table dining experiences, and diverse food trails. Approximately 70% of the hotels in the area are independently owned boutique establishments, catering to every type of traveler.

Warm and knowledgeable local guides offer a variety of adventures in the stunning natural surroundings, from hiking and biking to whale watching and bear spotting, ensuring a memorable experience for all visitors.

Destination Greater Victoria CEO, Paul Nursey said: “We are thrilled to announce our collaboration
with MMGY Global to launch Destination Greater Victoria to the UK market. We have already
established a strong relationship with the wider company, working with them since 2021, and this
new partnership with their UK experts further cements this growing relationship. We trust that the
team of industry leaders will continue to capitalise on their expertise to establish Destination Greater
Victoria as a must-see destination for UK travellers.”

Caroline Moultrie, President, MMGY Global EMEA, commented: “We are delighted to have been
granted this exciting opportunity to introduce UK travellers to the incredible Greater Victoria area, a
vibrant region located in Canada’s Vancouver Island. We are proud to represent a destination that
champions sustainability, preserves indigenous culture, and offers unforgettable adventures. We look
forward to curating and implementing an impactful PR strategy to help drive awareness of Greater
Victoria within the UK market.”