Luxury jewelry brand David Yurman announced on Friday Mexican actress and singer Eiza González as its newest global ambassador.

In this role, González stars alongside longtime ambassador Iris Law in the brand’s Spring 2025 “Sculpted Cable” campaign. Captured by luxury fashion photographer Tyrone Lebon and film director Frank Lebon, the campaign’s imagery and short films showcase González wearing pieces from the Sculpted Cable collection, set against the iconic New York structure of the Solomon R. Guggenheim Museum. 

“As we continue to innovate and evolve the hero cable design that has defined our brand for 50 years, we strive to draw further inspiration from the arts,” said president Evan Yurman. 

“As a brand founded by two artists, we are always rooted in the design and craftsmanship of what makes our styles unique. Getting to shoot this campaign with Eiza in such an iconic New York City landscape was such a special experience and perfectly represents the intention that this collection embodies.” 

For 50 years, David Yurman’s Cable design has remained a defining symbol of the brand, paying homage to ancient art and architecture while embodying contemporary innovation and youthful optimism. A hallmark of the brand’s craftsmanship, Cable represents strength, connection, and endless possibilities. 

“The greatest creatives in the world have sculpted their own paths,” said González. ”When I left my hometown to move to America to expand my career, it was a challenging leap of faith, but it was the best decision I’ve ever made. It is so important to design your future. I really admire that in other people as well, especially David, Sybil, and Evan Yurman who broke boundaries within the design industry and are pioneers in their field.”

González is set to star in Guy Ritchie’s upcoming film “Fountain of Youth,” and “Ash” by director Flying Lotus this year.