Crocs Inc. announced on Thursday a 3.5 percent lift in sales to $4.1 billion for 2024, on the back of a strong fourth quarter.

The Broomfield, Colorado-based footwear firm said fourth-quarter revenues were $990 million, an increase of 3.1%, from the same period last year with direct-to-consumer revenues up 5.5%, partially offset by a 0.2% contraction in wholesale revenues.

By brand, Crocs revenues were $762 million, up 4%, while HeyDude revenues were flat at $228 million. 

In the quarter, income from operations of $200 million decreased 4.6% from $210 million, while diluted earnings per share of $6.36 increased 52.9% from $4.16.

“We delivered another record year for Crocs, Inc. highlighted by revenue growth of 4% to $4.1 billion and adjusted earnings-per-share growth of 9%. We generated exceptional operating cash flow of approximately $990 million, which enabled us to return value to shareholders through more than $550 million in share repurchases, while fortifying our balance sheet through the pay down of approximately $320 million of debt,” said Andrew Rees, chief executive officer, Crocs Inc.

“For 2025, we are expecting another year of revenue growth, led by mid-single digit growth in the Crocs Brand. We are pleased by the early signs of progress we made for HeyDude during the fourth quarter and are taking a prudent approach to how we shape 2025 guidance for HeyDude as we focus on reigniting the brand.”

Looking ahead, Crocs said it expects first-quarter 2024 revenues to be down approximately 3.5% compared to the first quarter of 2024. For 2025, the company is expecting revenue growth of approximately 2% to 2.5% compared to full year 2024.