Published
January 21, 2025
Eco adventure travel and outdoor clothing brand Craghoppers has moved on to less familiar terrain for its new collection. The retailer has taken to the more manicured surroundings of golf, unveiling its ‘NosiLife’ range for Spring 2025, marking its entry into the sport.
Teaming up with All4golf as its exclusive European retail partner, a key feature for the high-performance golf range for both men and women is its advanced insect repellent technology (presumably for all those who spend time hunting for a wayward ball in the undergrowth where biting insects thrive).
The range aligns with the brand’s expertise in technical fabrics targeting the specific needs of golfers, saying it “instantly knew its NosiLife insect repellent technology would be the perfect solution for the active golfer”.
As well as enabling golfers “to play uninterrupted” Craghoppers said it has addressed other key areas for the golf market. These include lightweight, stretch fabrics to give flexibility to move freely and comfortably on the green; tops designed to offer a high reach to achieve that perfect swing; protection against strong UVAs (minimum 30 UPF); odour elimination that is “unique to the NosiLife technology”; and use of quick-drying, breathable fabrics.
An additional assurance is Craghoppers’ “guarantee for life… a sign of confidence in the quality of the range”.
The new collection comes with a slim silhouette in classic colourways, with pieces designed to be layered, dependent on the weather.
It comprises two lightweight jackets, one fleece, one stretch jersey, a long–sleeved zip neck top, one long-sleeved polo, two short-sleeved polos, a long-sleeved base layer with a high neck plus trousers for men and women.
Charlotte Jackson, head of Marketing at Craghoppers , said: “We are excited to embark on this journey into the world of golf. We identified that our USP NosiLife insect repellent clothing is perfect for the active golfer who needs protection when biting insects are rife on the course.
“This new collection has also been designed to exploit Craghoppers’ reputation for durability and a more sustainable approach to clothing production, to offer this new audience functional golf apparel, using recycled materials.”
Johannes Jurecka, MD for retail partner All4golf added: “I was already familiar with Craghoppers and their insect repellent technology… from the outdoors sector, so to work with the Craghoppers team to bring this amazing innovation into the golf space has been very rewarding.
“This capsule collection will help stop players being distracted by biting insects like mosquitoes and instead allow them focus on the game in hand.”
The range will be available at all4golf.com from March with broader availability on graghoppers’ website soon after.
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