Premium womenswear and lifestyle brand Club L London — which despite its name is based in Manchester — had a strong 2024 with the company doubling its turnover as it grew internationally and strengthened its operations.

The company didn’t give a monetary turnover figure but did say that gross profit rose to £23.3 million from £17.7 million. And its cash reserves increased by 58.4% year on year, “further strengthening its financial position”.

The growth came as the brand that focuses on occasionwear made “strategic investments in a bespoke fulfilment centre and new headquarters have reinforced its infrastructure, streamlining operations and enhancing the customer experience”.

We’re told that the fulfilment centre has “optimised logistics, improving customer satisfaction and retention, as reflected in rising Trustpilot ratings”.

As for that international expansion, the company moved into “key global markets, particularly the US and Middle East, [which have] been instrumental in its growth, with these regions becoming increasingly significant revenue drivers”. 

Last year was a significant one for the business as it launched its first-ever collaboration with businesswoman, fashion influencer and model Leonie Hanne; linked with Hurr for a Selfridges, London pop-up; named a new CFO and a new marketing chief; and launched a dedicated UAE website after “the remarkable success of [our] debut modest-inspired collection last year, which saw a significant increase in demand and website traffic”.

It has more planned for 2025 and is “set to unveil exciting new projects throughout the year, further cementing its position at the forefront of the industry and expanding its global presence”.

Founder and CEO Katie Randev said: “We’ve delivered another strong year of profitable growth while investing heavily in our infrastructure, including our bespoke warehouse and flagship Manchester HQ. While inflationary concerns and the ongoing cost-of-living crisis continue to impact consumers and businesses alike, we have continued to grow despite the challenging climate. We remain laser-focused on the opportunities ahead in the US, Middle East, and Europe and have plans to further accelerate growth in these key markets this year.”