Published
November 19, 2024
Premium womenswear and lifestyle brand Club L London has exclusively collaborated with rental platform Hurr.
The partnership makes Club L London’s occasionwear available for rent both online and at Hurr’s Selfridges Oxford Street pop-up space until 26 November.
The space features 250 pieces from Club L’s Autumn/Winter collection, including styles from the brand’s best-selling limited edition collaboration with influencer Leonie Hanne.
Sophie Devlin, Commercial Fashion director of Hurr, said: “Club L London’s… bold, statement-making pieces are the perfect addition to our curated collection, offering our community access to high-quality, trend-forward designs for every celebration.
“This collaboration not only gives our customers access to the perfect party pieces, but it also reinforces our mission to make fashion more circular—ensuring our customers don’t have to compromise on style or sustainability.”
Katie Randev, founder and CEO of Club L London, added: “Partnering with Hurr is a significant milestone in our journey toward more sustainable fashion. We’re proud to collaborate with a fellow female founder whose ethos we deeply respect, especially [its] commitment to making fashion more conscious and accessible.
“This partnership allows us to bring our signature occasionwear to a community that values both style and environmental responsibility. The collaboration at Selfridges… mak[es] it easier than ever for our customers to celebrate in style while making a mindful choice. Together, we’re redefining the way we dress—stylish, conscious, and community-driven.”
Following the pop-up, Club L London will also maintain a strong presence within the Selfridges space with Hurr, “continuing to offer an elevated rental experience that champions eco-conscious fashion”.
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