Club L London has launched a dedicated UAE website, and for good reason. The premium womenswear brand says the introduction “follows the remarkable success of [our] debut modest-inspired collection last year, which saw a significant increase in demand and website traffic”.

Specialising in accessible luxury, Club L London said it experienced a 57% increase in total Middle Eastern trade in 2023 compared to 2022.

The new UAE site launch coincides with the release of Club L’s second modest-inspired collection ‘Visionary’ that “features premium fabrics and sophisticated cuts, catering to the all-inclusive modest customer”.

Signature pieces include cape styles, loose-fit kaftans and a variety of midi and maxi dresses with more modest coverings, looser shapes, and free-flowing silhouettes.

The collection is further elevated by its “opulent jewel toned colour palette, luxurious fabrications and exquisite feather detailing”.

Club L London owner Katie Randev said: “As modest clothing preferences vary among consumers, we’ve closely listened to our customers and crafted a collection tailored to those who prefer fuller coverage. Our commitment to authenticity drove us to incorporate contemporary trends while maintaining a modest twist, staying true to our brand DNA.” 

She added: “The demand from our UAE customers made launching a dedicated website a natural progression for the business.”