Two like-minded “leading and legacy” brands in contemporary occasionwear are now linked up. Club L London has acquired Lavish Alice (for an undisclosed seven-figure sum) “uniting two leading, legacy brands”. They will  continue to operate as a standalone brands.

The “strategic move” marks Club L London’s first acquisition and includes all aspects of Lavish Alice’s operations… intellectual property rights, website, inventory, social media accounts, and customer data, the new owner said.

“This comprehensive integration strengthens Club L London’s market position and accelerates global expansion, positioning both brands for enhanced growth and innovation in the fashion industry,” it added. 

And behind the acquisition is a £44 million 2004 turnover, a 51% year-on-year increase.

“Club L London continues to drive strong results through  strategic investments and operational innovations. With Lavish Alice joining its portfolio, the brand expands its design-led luxury offering, furthering its vision for a scalable, multi-brand platform” Club L said.

“Alice is poised to scale, innovate, and reach new levels of success while staying true to its distinct identity”, the new owner added.

Katie Randev, founder and CEO, added: “This acquisition is a strategic step in our journey to scale globally and further elevate our brand portfolio.

She added: “Bringing Lavish Alice into the Club L London Group strengthens our market presence and reinforces our position in the premium fashion space. It’s a brand I’ve always respected for its design integrity and strong identity.”

Lavish Alice founders Lee Bloor and Matthew Newton added: “From being stocked in world-renowned retailers to dressing A-list celebrities, Lavish Alice has been a true labour of love. We are proud to pass on our legacy to Club L London, a leader in the occasionwear space, and look forward to seeing the brand continue to thrive in its next chapter.”