Clear Decisions Raises Pre-Seed with SFC Capital to Revolutionise Data Centres.

London, UK – 30.01.2025 – Clear Decisions, a pioneering startup in AI-driven compliance and sustainability solutions for data centres, is thrilled to announce the successful closure of its pre-seed funding round, led by investment firm, SFC Capital. This milestone marks the beginning of Clear Decisions’ journey to redefine the data centre landscape in line with its mission to empower organisations through intelligent data solutions. As the company continues to grow, it remains open to welcoming additional strategic investors who align with its vision for sustainable digital infrastructure.

Clear Decisions’ vision is clear and bold: to build sustainable digital infrastructure that empowers humanity’s future. Providing aggregated and validated data, the company assists organisations in making informed, impactful decisions that drive sustainable growth, transparency, and operational excellence.

Milestone Achievement

“Successfully closing the pre-seed round with SFC Capital is a crucial first step toward transforming the data centre industry. SFC Capital’s investment is a very positive endorsement of the innovative strength and strategic vision embedded within Clear Decisions.”

Clear Decisions CEO Maximilian Weidl.

Ed Stevenson, representing SFC Capital, expressed his confidence in the venture: “We believe in the transformative potential of Clear Decisions and are excited to support their journey toward global impact in the data centre sector. Their focus on sustainable growth and operational excellence aligns perfectly with the future of digital infrastructure.”

A Visionary Founding Team

Clear Decisions is steered by a dynamic and balanced leadership team:

• Maximilian Weidl, CEO of Clear Decisions and the momentum builder, drives customer success and market leadership, inspiring confidence in the company’s abilities. Said Max: “This funding round talks to our team’s passion for revolutionising how data centres operate. It’s not just about data—it’s about creating trust in data for sustainable progress.”
• Louisa Cilenti, an eminent cleantech lawyer, ensures that compliance and environmental leadership are central to the company’s agenda. Her expertise anchors the company’s reputation for trust and transparency, aligning sustainability goals with profitability.
• Valentin Weidl, a technology strategist, formerly with cloud provider AWS, guides the development of Clear Decisions’ solutions. This is all about turning complex data challenges into clear growth opportunities at the intersection of sustainability and AI.

Addressing Industry Challenges

As data centres face increasing public scrutiny due to surging energy and water consumption, it’s evident that trust, compliance, and sustainability are key to maintaining a competitive edge globally. Clear Decisions addresses these challenges by transforming fragmented operational data into actionable compliance and sustainability intelligence, ultimately turning regulatory complexities into strategic advantages.

Impact and Future Growth

With this funding, Clear Decisions will enhance its core platform capabilities and support data centres in achieving unparalleled operational excellence and sustainability. The investment comes on the back of Clear Decisions’ completion of the AI Forge incubator program and establishes a firm foundation for future partnerships and major growth. It also paved the way for a 100% AI-generated brand strategy and corporate identity design. This was achieved in collaboration with visionary UK brand strategist Katrien Grobler and AI KAT, another SFC Capital-funded SaaS startup. 

Conclusion

“The support from SFC Capital truly cements our position as a visionary leader in the emerging field of compliance and sustainability solutions for data centres. The collaboration inspires trust and excitement among partners, potential customers, and stakeholders dedicated to advancing sustainable technology.”

Max Weidl.

For more information on Clear Decisions and to follow their journey, visit https://www.clear-decisions.com/ or contact [email protected].

About Clear Decisions

Clear Decisions is a leading startup focused on redefining data centre performance through innovative compliance and data solutions. Committed to turning regulatory complexities into strategic growth opportunities, Clear Decisions empowers data centres with tools that exemplify sustainability and operational efficiency.

About SFC Capital

SFC Capital is a leading early-stage investor in the UK, committed to backing companies that demonstrate compelling market opportunities and visionary leadership. With a portfolio spanning diverse industries, SFC Capital provides the resources and expertise startups need to achieve significant growth and impact. SFC Capital has just announced its 500^th startup investment.

Video Announcement: https://youtu.be/TfCbLg80oEg

LinkedIn:https://www.linkedin.com/company/clear-decisions-company