It’s billed as a ‘groundbreaking upcycling collection’ and is led by two big sporting names, sportwear giant Puma and motor-racing’s Mercedes-AMG Petronas Formula One Team. And by involving Christopher Raeburn’s surplus materials creative studio Raeburn, they’ve created a range of newly elevated pieces made from race-worn mechanics’ and drivers’ suits, including those worn by Lewis Hamilton and George Russell.
“Seamlessly blend[ing] motorsport engineering with cutting-edge fashion design”, the Puma x MAPF1 x Raeburn collection “epitomises the premium performance and spirit of all three collaborators… to redefine modern luxury in sports fashion”, they say.
Using Raeburn’s upcycling techniques, the line reimagines and repurposes heat- and flame-resistant fabric Nomex into “stylish, street-ready apparel and limited-edition sneakers”, such as the Velophasis and Spirex.
The collaboration has produced three distinct tiers of products that highlight different aspects of the partnership. It includes the ‘hero masterpiece jacket’, remade from an original race-worn Nomex driver suit from Hamilton at the Spanish Grand Prix in August 2020. It will be auctioned off online at a later stage following the British Grand Prix.
Other ‘masterpieces’ are a combination of suits worn across the 2022 season by both Hamilton and Russell as well as their mechanics. These unique items will not be available for purchase directly from Puma but will be offered on its website for raffle.
The collection also includes a “super limited quantity” of items made from deadstock Nomex — unused remainders of the material used in racesuits. These pieces “retain the integrity and durability of racewear, reimagined into stylish, street-ready apparel that embodies the essence of motorsport”.
The collaborators added: “This initiative provides fans with a rare opportunity to own a truly one-of-a-kind piece from the collaboration and a piece of history through a race-winning suits, with all proceeds from the auction supporting charitable causes”.
Raeburn, founder and Creative Director of his brand, said: “We’ve been able to bring the very best of our Remade, Reduced and recycled ethos to two incredible brands and the outcome is a radical move on from anything we’ve ever worked on before.”
Copyright © 2024 FashionNetwork.com All rights reserved.
SelectFashion, the popular women's fashion retailer known for its affordable, trendy clothing, is set to close 35 stores within days, following a series of clo
One ranged from a gilded embassy or under the Louvre to an elegant br
Ms Rule is a special educational needs coordinator at Douay Martyrs Catholic Secondary School in Hillingdon but works on her business in the evenings and at wee
British fashion is under threat from artificial intelligence that can identify popular products and flood the market with cheap copies, designers have warned.Fu