Heart issues in the sport have been highlighted by the likes of footballers Christian Eriksen and Tom Lockyer, who both collapsed during games.

Luke Saunders, the club’s marketing manager, said: “It’s great for the charity and it’s great for the club as well, because we’ve got the platform to be able to get the message out.”

Every week in the UK, 12 people aged under 35 die from sudden cardiac arrest.

And in the UK each year, 30,000 cardiac arrests happen outside of hospitals – all requiring emergency resuscitation, with just one in 10 people surviving.

Louise Gallard, fundraising manager for the BHF, said: “We’re immensely grateful to Kohler Mira for donating their shirt sponsorship to us. This initiative is part of their year-long support of our work which has seen them raise £50,000 for our research into heart and circulatory diseases.

“It’s going to be very exciting to see Cheltenham Town take the field wearing this special strip, and hopefully they can mark the occasion with a famous win.”