Castore continues to extend its association with cricket. Already kit partner for the England and NewZealand men’s and women’s national teams, the premium sportswear brand has agreed another multi-year partnership at county level with Lancashire CCC.

It joins fellow county sides Yorkshire, Surrey, Worcestershire, Middlesex and Kent.

Under the terms of the new deal, Castore will become the official kit supplier and exclusive retail partner with the kit featuring the Lancashire red rose being worn by the Club from April. The new design will be ready in time for the Lancashire Men’s and Women’s (Lancashire Thunder) first domestic fixtures of the season.

Fans will be able to buy the new kit, which will be worn by England internationals including Jos Buttler, Sophie Ecclestone, Liam Livingstone, Saqib Mahmood and Phil Salt as well as all-time cricketing great Jimmy Anderson, via the Lancashire Webshop.

The timely association coincides with Lancashire purchasing a 70% stake in its Hundred team, Manchester Originals, who will also wear a Castore-designed kit.

Lancashire CCC’s home ground, Emirates Old Trafford, will host sides including India and South Africa against England this summer, as well as the County Championship and Vitality Blast fixtures.

Castore founding partner Tom Beahon said: “Lancashire [is] a club that is close to our hearts – especially my brother and co-founder Phil, being his former club. It is also close to our business in Manchester and we both have strong ambitions to continue to promote cricketing excellence at the elite level and through grassroots participation, particularly with Lancashire’s development at Farington due to open in 2026, with the new community cricket oval set to inspire the next generation of cricketers in the county.

“It’s a pleasure to work with Lancashire and develop our relationship with another key part of the cricketing community. We think it’s a brilliant time to be bolstering our presence in cricket, as summer approaches and the UK plays host to some incredible international fixtures before the Ashes Tour later this year.”

Founded in the Wirral in 2016 by brothers and former athletes Tom and Phil Beahon, Castore has grown to become a global brand, working with a range of the world’s most popular sports, including football, rugby and Formula One.