Performance sportswear brand Castore, which already enjoys a strong association with major names in premier motor sport, has now announced a “landmark partnership” with BWT Alpine Formula One Team.

It marks “a significant expansion of Castore’s presence in the elite motorsport sector and building on recent success”.

Under the terms of the multi-year partnership, Castore will become the Official Team Kit Partner of the BWT Alpine F1 Team and will produce Official Alpine driver collection products as part of the deal.

The wider remit will see Castore produce official on- and off-track apparel for not just the Team, but the Alpine Academy, and Alpine Sim Racing. And, of course, the deal includes producing replica teamwear and dedicated fanwear. 

Further, Castore will also manage and operate the official Alpine Racing retail website.

Tom Beahon, co-founder and co-CEO of Castore said: “This partnership… is an incredibly exciting development. F1 is a huge growth sport globally, and a big focus area for Castore – we love that our offer in the space brings fans closer to the action. We’re really looking forward to seeing [our] wings represented in a competitive environment next season.”

David Warren, Global Marketing Director at BWT Alpine Formula One Team, added: “[Our] new partnership with Castore… will enable us to elevate our teamwear, as well as improving the overall product offering we have available for dedicated fans of the team who represent us watching at home and at the race circuits we visit around the world.

BWT Alpine joins the Castore line up major motor sport brands that includes McLaren F1 and Oracle Red Bull Racing.