Carhartt WIP has opened its previously flagged Soho, London store with a debut on Brewer street, which is part of the Shaftesbury Capital estate.

It comes as menswear retailer Ronning, and craft jeans maker Blackhorse Lane Ateliers recently opened on the same estate, this time on nearby Berwick Street.

The Carhartt WIP store is a 4,000 sq ft flagship, with the brand relocating from 72-74 Brewer Street into a larger unit at number 33-35. 

The store has a minimalist interior designed by creative director Salome Faeh and Milan-based architect Andrea Caputo, and carries the seasonal men’s and women’s collections, as well as gadgets, accessories, and special collaborative projects. 

Carhartt WIP also has a store in Seven Dials, which is part of the same landlord’s portfolio with Shaftesbury Capital saying the latest debut demonstrates “the appeal of the Soho neighbourhood in retaining globally recognised retailers”.

As mentioned, Ronning has also opened in Soho. Its permanent, physical store debut is a 900 sq ft flagship location at 2 Berwick Street. And Blackhorse Lane Ateliers is now operating from a 1,100 sq ft store at 96 Berwick Street. 

William Oliver, Retail Leasing Director at Shaftesbury Capital, said: “Soho remains the top choice for brands looking to make their mark in physical retail, which means we can deliver debuts and flagship stores not found anywhere else and build an unmatched visitor experience. These three new openings complement the exciting retail mix which underpins Soho’s ongoing appeal.”