Californian lifestyle and apparel brand Brixton announced on Monday two key leadership appointments including Nadene Wisely as senior vice president of merchandising, design, and development, and Sean Fleuriau as senior director of specialty sales for North America. 

“I’m once again humbled by the talent interested in joining our Brixton leadership team. Both leaders have proven success with industry leading brands. They are experienced, authentic, customer and consumer obsessed,” said CEO, Seth Ellison.

“Nadene is an all-around 360-degree merchant and Sean brings years of specialty Wholesale relationships within the action sports, outdoor and boutique channels. They’ll both have an instant impact improving our products, go to market and customer relationships.” 

Wisely joins Brixton from roles at Boardriders and Quiksilver where she gained a deep understanding of market trends. In her new role, she will lead Brixton’s product strategies, ensuring the brand’s offerings align with the evolving needs of its diverse customer base.

Wisely said: “I’ve been a longtime admirer of the Brixton brand as it resonates and embodies the lifestyle I embrace of exploration and adventure through music, art and culture. The brand positions its products as the expression of this way of life, one that values individuality and artistry. I respect Brixton’s authentic commitment to creating quality, well-crafted products which are grounded in distinct timeless aesthetics yet push creative freedoms to provide a unique perspective to the surf/skate, garage/builder’s lifestyle apparel space.”

Meanwhile, Fleuriau brings decades of experience managing teams and driving growth across diverse product categories. In his role, he will help Brixton seize new opportunities and increase market share, namely in the branded wholesale space. 

“Brixton has an all-star team and an incredible brand legacy. This is a very dynamic group with years of experience turning good brands into great ones. Brixton stands out as a unique brand offering commercial value well beyond surf and skate. I’m excited to contribute to the company’s growth and be a part of its future,” Fleuriau said. 

Founded in 2004, Brixton is an omni-channel lifestyle brand headquartered in Oceanside, California. Blending surf, skate, music, design, and fashion, the brand incorporates modern classic styling across headwear, apparel and accessories.

The company distributes its products across 1,300 storefronts, seven owned retail stores, along with a growing e-commerce presence, across the United States, Canada, Europe, and Australia.