A recent poll of 2,000 holidaymakers found that one in five people plan their entire trip around the local cuisine.

In fact, a quarter of respondents admitted to returning to the same destination simply because of the food on offer.

It seems that food plays a significant role in the holiday planning process, with nearly 40% of people researching restaurants and dining experiences before booking their trip. Furthermore, 17% of respondents make a wish list of dishes they want to try while on holiday.

Activities, health, and fitness are also key factors in the decision-making process. The study, conducted by Jet2holidays, also revealed that relaxation, cultural experiences, and beaches are the top travel inspirations.

A spokesperson for the company said: “It’s no surprise that weather, local experiences, and food top the list when planning a getaway – many of these elements define the essence of a truly memorable holiday.

“Whether it’s savouring authentic cuisine, exploring cultural landmarks, or simply soaking up the sun, travellers are drawn to destinations that offer a perfect blend of relaxation, adventure, and taste,” they added.

The research also found that social media influences a third of holidaymakers’ decisions, while 62% rely on recommendations from family and friends.

Cost and budget were also significant factors, with 47% of respondents citing them as important considerations. While weather and climate sway 29% of people’s decisions, and 25% prioritise the quality of accommodation.

And it turns out the average holidaymaker reportedly spends six hours conducting research before settling on a decision, typically planning their holidays five months in advance.

According to the data 21% of people prefer a blend of relaxation and new experiences during their holidays. Meanwhile, 18% are drawn to destinations offering cultural or historical experiences, and another 18% seek locations where they can spend quality time with their family.

The spokesperson commented: “As the travel landscape evolves, it’s fascinating to see how personal recommendations and social media now play such a pivotal role in decision-making.

“One thing that remains constant is the British longing for a well-deserved holiday. They invest time in ensuring their chosen holiday leaves them with nothing but cherished memories.”