All-American label Calvin Klein has launched a new campaign with a strong British connection. It stars British-American actress Lily Collins in her debut for the brand and was shot by UK director and photographer Charlotte Wales.

It has just launched with content featuring Collins rolling out on @calvinklein social channels throughout the week. Content will also appear on digital media platforms and high-impact out-of-home placements around the world.

The company said that in the campaign, Collins “embodies pure sophistication and effortless elegance in sharp tailoring for the season”.

The creative also comes with a series of “dynamic” social videos featuring Collins as she “celebrates the intersection of style and entertainment, highlighting the fun and thrill of finding the perfect outfit. Dressed in the latest apparel, Lily’s confidence shines through as she embraces a world where fashion and pop culture collide, exuding a sense of easy, laidback cool”.

As for the clothes themselves, for spring 2025, the collection “channels minimalism in colour designed for day-to-night dressing, making a bold statement with refined styling and sensual attitude”.

New outerwear “prioritises form and shape”, with the Tech Textured Vest and Blazer “evoking uptown chic”. 

Classic pieces are also “upgraded with subtle sensuality” in the Viscose Ribbed Maxi Dress, Crepe Printed Slip Dress, Matte Satin Midi Skirt and Jacquard Stripe Popover Shirt. 

As would be expected from the label, “timeless” denim also comes into play with new styles from Calvin Klein Studio, including the 90s Trucker Jacket and 90s Straight Jean made with premium Cone Denim.