​UK off-price premium/luxury brand e-tailer BrandAlley said taking full control of its end-to-end customer services ops has helped deliver “remarkable growth” in the business.

The “breakthrough” comes via its partnership with delivery management platform Scurri that now allows full control — from dispatch to customer notifications – helping to achieve growth exceeding 20% annually, it said.

Now claiming “a sixth” of the UK population as BrandAlley members, the retailer also said the Scurri factor has improved its customers’ order tracking facility and can now produce branded dispatch notifications during the delivery process, “to increase order visibility” across its deliveries of womenswear, menswear, childrenswear, beauty and homewares.

BrandAlley, which runs flash sales across designer brands launching multiple sales each day that typically last for a week, said its complex logistics operation based out of Kettering, a scaling business, and a growing membership list, meant “streamlining the company’s delivery process was a priority”. 

Ben Rangecroft, Head of Fulfilment at BrandAlley, said: “The Scurri implementation was one of the simplest I’ve ever managed. The API interface was a game changer for us, meaning we were up and running within a matter of weeks.  We now have pinpoint visibility on package tracking across our entire carrier network and can react quickly to any problems with backup solutions.”

Using Scurri’s full Customer delivery Experience (CdX) product offer, Connect and Track Plus, BrandAlley said it has made further gains by using its reporting tools so that it can monitor performance of every process and carrier, region by region, channel by channel, “enabling it to make continuous improvements, essential as the business grows and targets new customer cohorts”.