Fast-fashion giant Boohoo has announced a new social commerce initiative that integrates thousands of creators directly into the shopping experience on the retailer’s online store.

Dubbed ‘The Boohoo Collective’, the initiative allows creators to curate and showcase their favorite boohoo products on personalized pages hosted on the retailer’s website. These pages will feature shoppable content from TikTok and Instagram, allowing creators to directly connect their followers with their favorite boohoo looks.

By sharing their unique page and discount code, creators can earn commissions and enjoy other perks such as early access to campaign launches, and the possibility of participating in exclusive influencer trips and events.

“We’re excited to partner with LoudCrowd to bring an exciting new shopping experience to our customers, as well as elevating our influencer strategy across our key markets. We truly believe in the opportunity of this model, and believe that this social-led, personalized approach is the future of fashion e-commerce,” said Boohoo senior influencer and PR manager, Stephanie Riddell.

Boohoo’s innovative program aims to elevate creators into top-tier influencers through comprehensive support including educational resources, events, and detailed analytics. Each creator will have access to a dashboard to track their performance metrics, such as commissions earned, traffic generated, and conversion rates.

The initiative also promises to enhance the value of social media traffic to boohoo.com by seamlessly linking content from social platforms with boohoo products.