Investors may have been running a mile from Boohoo Group, sending its share price down nearly 90% in the past five years, but a well-placed insider clearly sees value in the shares and has just increased her stake… twice.

In fact, that insider is one of its co-founders and executive directors, Carol Kane. It has just emerged that she recently bought almost 321,000 shares for just over 31p each. That meant she paid out a little under £100,000 in total.

The purchase follows a similar one early last month when she bought almost 295,000 shares at an average cost of 34p each for a total spend of just over £100,000.

Having splashed out around £200,000 on shares during the festive shopping season and in the January sales, she now owns approximately 1.47% of the company’s issued share capital. Not so many years ago, buying those shares would have cost her over £2.6 million.

Boohoo shares have been a constant focus of news headlines in recent years and only last month the big news was the company’s shareholders voting against Frasers Group majority owner Mike Ashley’s attempt to get a seat on Boohoo’s board.

But the shares have seen a slight recovery in recent months. They hit a low of 27p each back in August, but on Wednesday morning they traded at almost 32p each (albeit a long way off their £4+ high of mid-2020).