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Currently found at The Gateway Shopping Centre in Trowbridge, the Evans Cycles retail shop will remain open for Christmas and New Year.

Despite some exclusions, the store has already been spotted with yellow “closing down” posters in the windows offering 20 per cent off.

Shoppers hoping to nab discounted items will need to be quick as the site has been set to close in the first week of January.

Previous Google Reviews suggest the store will be missed by those who have headed there before.

Someone said: “Great store. Clean tidy and very well stocked.

“Very helpful staff with fantastic knowledge about bikes.

“They loved my bright yellow fiveten freerider pros.”

Another wrote: “Just recently bought a bike from here, the workers were absolutely amazing with showing us the difference in the trek marlin series and showing us what size bike I needed to get.

“The bike was then ready for collection the next day.”

Many revealed their disappointment and lack of surprise to the announcement on Facebook.

One user commented: “That’s a shame, but not surprised, hardly anyone goes to Gateway.”

Another said: “I’m surprised it has lasted this long actually. Never see anyone in there.”

Someone else put: “It’s a bike shop? It’s going to be expensive and I know 2 of the lads in there personally and they are really nice guys.”

A fourth wrote: “I only go to those shops as I work nearby and just look around on my break.”

It comes as one of many closures of the same retailer.

Earlier this year, Evans Cycles, owned by the Frasers Group revealed it was set to shut 70 branches across the UK.

The Sun has approached Frasers Group for comment.