Former London Fashion Week kingpin and fashion industry advisor Charlotte Whitehead has joined EYC. She takes up the post of Managing Director at the VIP, Talent and Brand specialist, bringing with her nearly 20 years’ experience in fashion communications, sales, and partnerships.

The post will see Whitehead lead the company “into its next phase of growth and innovation”.

In her new role, she will be responsible for “overseeing the company’s strategic direction, enhancing operational efficiencies, and strengthening the company’s position within the industry”, EYC said.

It added that her expertise “will be instrumental in driving forward the company’s mission to provide cutting-edge VIP and influencer campaign strategies to a number of industries with an unparalleled service”.

Of her appointment, it said: “Whitehead has built a remarkable career in the fashion industry, demonstrating exceptional skills in strategic communications, sales leadership, and forging influential partnerships. 

“With a proven track record of driving business success and fostering dynamic team environments, Whitehead is poised to make a significant impact”.

EYC CEO Cora Delaney also added: “Charlotte’s ability to bring structure and innovation will be invaluable as we continue to expand our market presence and deliver exceptional value to our clients and partners.”

She joins EYC after a 10-year tenure at the British Fashion Council where she led the curation of the London Fashion Week schedule and strategic vision of the BFC’s Designer Initiatives.