Operator bet365 has been ordered to pay £582,120 by the UK Gambling Commission for failures including “ineffective” customer due diligence and KYC triggers.

The company also failed to undertake financial sanctions checks on new customers prior to their first deposits, the regulator said.

As well as anti-money laundering failures, the Gambling Commission said bet365 allowed for social responsibility failures including an Early Risk Detection System not being “demonstrably effective in understanding the impact of individual interactions on a customer’s behaviour and whether further action was required.”

Hillside (UK Gaming) ENC, which holds a licence for bet365’s bingo and casino products, will pay £343,035.

The remaining £239,085 will be paid by Hillside (UK Sports) ENC, bet365’s sports betting arm.

Kay Roberts, executive director of operations at the UKGC, said: “The policy and procedural failings may not have been as severe as those at other gambling businesses in recent years, but they were failings nonetheless.

“We expect high standards from operators in terms of keeping gambling safe, fair and crime-free, and will always take action to correct any failings.

“This operator is very aware that a repeat of these failings will result is escalating regulatory action.”

The failures were identified during a UKGC compliance assessment in March 2022.