Get the best value for your money this Black Friday with top product picks and shopping advice from the experts at Which? 

If you’ve got your eye on a new TV, laptop, fridge freezer or washing machine, you want the best product at the keenest price. But with so many products on offer at this time of year, it can be tricky to know for sure if a deal you’ve spotted is any good. That’s where Which? comes in…

Black Friday 2024: From dates to shopping tips, we explain all you need to know. 

Best Black Friday deals for 2024

Though Black Friday only falls at the end of November this year, some retailers have already started releasing deals.

Here are some of the best we’ve spotted so far…

Jump straight to:

 Best mobile phone deals

Google Pixel 8 Pro

* Average price in the past six months: £809. Cheapest price in the past six months: £499

• Google Tensor G3 processor
• Versatile cameras
• Seven years of support from launch

We like: Streamlined and fast user experience

We don’t like: Battery could be better

Google’s most advanced phone from 2023 is the cheapest we’ve ever seen it in the early Back Friday deals.

It has a variety of camera lenses for high-resolution shots and it’s the only phone in the Pixel 8 series to get Google Gemini Nano. This is Google’s AI model for smartphones designed to help simplify and speed up day-to-day tasks. 

It has other fancy features too, such as a sensor that lets you scan an object to measure its temperature. Google claims you can use this to check if your pan is hot enough to start cooking, for example.

Buy it directly from Google for £499 or compare to our favourite retailers below.

Compare contract deals on the 8 Pro or read our Google Pixel 8 Pro review.

More mobile phone deals:

• Google Pixel Fold – SQUIRREL_TEXT_50010408
• Google Pixel 8 – SQUIRREL_TEXT_50011150 
• Google Pixel 8a – Available from Laptops Direct (£349), it’s also SQUIRREL_TEXT_50015274
• Google Pixel 9 – SQUIRREL_TEXT_50011149 
• Samsung Galaxy S24+ – SQUIRREL_TEXT_50012174

See more of the best Black Friday mobile and Sim-only deals.

 Best laptop deals

Lenovo IdeaPad Slim 3i 14-inch Chromebook Plus

* Average price in the past six months: £338. Cheapest price in the past six months: £224

• Intel Core i3 processor
• 8GB Ram
• 256GB SSD

We like: Good specs for a Chromebook

We don’t like: Touchpad on the small side

If you have a really tight budget, you’ll find that lots of the cheapest laptops you’ll see are Chromebooks. Chromebooks run ChromeOS, Google’s rival operating system to Windows and MacOS. This has an online focus and you do all your tasks online through your browser or apps you’ve downloaded from the Google Play store, such as Google Docs or Microsoft 365. However, Windows and Mac software aren’t compatible with ChromeOS – so think about this and whether a Chromebook will work for your needs before you buy.

This Lenovo model looks good on paper. Chromebooks are less resource-intensive than Windows or Mac, so a Core i3 processor, in theory, can go a long way. it offers one USB-C port (also used for power) and two full-sized USB-A ports, one HDMI output and a headphone/microphone connector.

Find out if our experts think this laptop is worth buying in our IdeaPad Slim 3i 14-inch Chromebook Plus review.

More laptop deals:

See more of the best Black Friday laptop deals.

Best tablet deals  

Lenovo Tab Plus

* Average price in the past six months: £282. Cheapest price in the past six months: £199

• 11.5-inch screen
• MediaTek Helio G99 processor with 8GB of Ram
• 128GB of storage

We like Quick to charge

We don’t like Inferior speaker quality in our tests

It might only be five months old, but this mid-range Lenovo tablet has already had a third of its price taken off. The built-in kickstand makes it bulkier than other tablets, but it comes in handy if you want to keep it upright. It comes with the latest Android 14 software and promises of upgrades to Android 16, as well as four years of security updates.

The display isn’t as premium as more expensive devices, but it’s not often you find a tablet with an 11.5-inch display at this price.

Find out if it ticks the boxes that matter to you in our Lenovo Tab Plus review.

More tablet deals:

See more of the best Black Friday iPad and tablet deals.

Best broadband deal

NOW Full Fibre 75 

• Average speed 75 Mb/s
• £22/month
• 24 month contract

We like: It’s a decent speed

We don’t like: The price may change

This is a particularly attractive fibre broadband deal given the 75Mbps average speed.

Keep in mind that Now Broadband occasionally implements ad-hoc price increases (social tariffs excluded).

Read our NOW Broadband review to see how it fares in our survey. 

See more of the best Black Friday broadband deals, or check deals in your area by entering your postcode below.

Best TV deals

LG OLED42C44LA 

* Average price in the past six months: £963. Cheapest price in the past six months: £869

• 42-inch 4K TV
• OLED display
• HDR10, HLG and Dolby Vision formats supported

We like: It’s easy to use

We don’t like: Lacks some accessibility settings

This high-end TV has plenty of gaming features and other nice-to-haves. There’s a microphone in the remote, so you can use Alexa, Google Assistant or LG’s own ThinQ voice assistant to control many aspects of the TV.

It has a 100/120Hz screen, plus you get a built-in twin-tuner PVR, so you can record from two channels at once and watch TV on another channel while recording.

You need to connect a USB hard drive to take advantage of this feature, though.

Read our LG OLED42C44LA review to see how it performed.

More TV deals:

• Hisense 65U7NQTUK – SQUIRREL_TEXT_50017777

See more of the best Black Friday TV deals.

Best vacuum cleaner deals

Dyson V15 Detect Absolute

* Average price in the past six months: £587.89. Cheapest price in the past six months: £479.94.

• Bagless and cordless vacuum cleaner
• 0.9 litre dust capacity
• Weighs 3.3kg

We like: The long runtime

We don’t like: It’s hard work to push on carpets

This model comes packed with innovative features including a ‘Slim Fluffy’ soft roller floorhead, which has a green laser diode to illuminate the hidden dust in your home, and dust sensors that record how much dust you suck up (and categorise it by size into a colourful bar chart on the digital display).

Two other floorheads – the ‘High Torque’ cleaner head and mini turbo tool, feature anti-tangle technology – designed to prevent the brush bars from clogging with hair.

To find out how well it performed, read the full Dyson V15 Detect Absolute review.

JC Campbell currently has it on sale for £480, and it’s available direct from Dyson for £499, but compare this with offers from other retailers.

More vacuum cleaner deals:

See more of the best Black Friday vacuum cleaner deals.

Best fridge freezer deals

Fridgemaster MC55251DE 

* Average price in the past six months: £366. Cheapest price in the past six months: £299

• Freestanding
• Frost-free freezer
• White

We like: It has a cold water dispenser and reversible doors

We don’t like: The vegetable drawer dried contents out in our tests, so eat sensitive, moisture-loving fruit or veg promptly

This white Fridgemaster was already cheaper than the average fridge freezer, and now it’s even cheaper. It’s not quite the cheapest it’s ever been (£299), but it’s typically £50 more expensive than it is at present. So now is a good time to buy.

It has a dispenser for chilled water that doesn’t need to be plumbed in, and a reasonable capacity of 10 supermarket shopping bags.

It’s a fairly basic model, as you’d expect from the low price, so there’s no fast freeze or fast chill functions or open door alarm.

Read our full Fridgemaster MC55251DE review, or our reviews of the Fridgemaster MC55251DEB (black version) or the Fridgemaster MC55251DES (stainless steel version).

More fridge freezer deals:

• Haier HDPW5618DWPK – SQUIRREL_TEXT_50011850 
• Bosch KGN492LDFG – Get it from JC Campbell Electrics (£855) or it’s SQUIRREL_TEXT_50009759 

See more of the best Black Friday fridge freezer deals.

Best air fryer deals

Philips 3000 Series NA352/00

* Average price in the past six months: £167. Cheapest price in the past six months: £100

We like: It’s easy to use

We don’t like: It’s awkward to clean

This dual-zone air fryer from Philips comes with two removable drawers to accommodate your food, one larger than the other.

The digital display allows you to switch between eight auto programs, to help take the guesswork out of dinner.

You can use the two cooking zones separately, or you can use the Copy function to set the same cooking time and temperature for both.

Read the full Philips 3000 Series NA352/00 review to discover how well it cooks.

More air fryer deals:

See more of the best Black Friday air fryer deals.

Best coffee machine deals

DeLonghi Dedica Maestro Plus EC950.M

* Average price in the past six months: £320.73. Cheapest price in the last six months: £269

We like: Various foam and water settings

We don’t like: All parts require handwashing

This compact coffee machine from DeLonghi uses ground coffee only. It comes with a few accessories including a tamper, built-in steam wand, milk jug, coffee dosage spoon and cleaning tools. There’s a space in the lid of the machine designed to store these.

There’s no display on this model – you select the type of coffee you want by pressing buttons at the top of the machine. You can choose from three different temperatures to froth your milk, as well as customise the milk froth consistency from dense, fine or microfoam for latte art.

Want to know more? See our DeLonghi Dedica Maestro Plus EC950.M review.

 Best mattress deals

Eve Wunderflip Ultimate Hybrid

We like: It comes with a 200-night trial and a 10-year warranty

We don’t like: Removing the topper can be fiddly

This top-of-the-range Eve mattress is currently 60% off. The Ultimate hybrid is one of the first Eve mattresses which contains natural latex, combined with a large pocket sprung core and layers of foam.

Can’t decide if you want a soft or a firm mattress? Eve’s latest Wunderflip mattresses have removable toppers zipped onto the main mattress. One side is firmer than the other, so if you want a firm bed just zip the topper onto that side and hey presto! 

For this mattress, we assessed the firmer side as 8.9 firmness, on a scale where one is the firmest and 10 the softest.  If you sleep on your side, you’ll need to use the softer side.  

Read our full test Eve Wunderflip Ultimate hybrid mattress review to find out.

Buy a double mattress direct from Eve for £480.

More mattress deals:

• Sleepsoul Heaven mattress (double) – Available from MattressMan (£233.75 using code NOVEMBER50)

See more of the best Black Friday mattress deals.

Best washing machine deals

LG F4C510WBTN1

* Average price in the past six months: £509. Cheapest price in the last six months: £419

• Freestanding
• 10kg cottons capacity
• White

We like: Comes with a five-year guarantee

We don’t like: Smaller than average opening

An LG washing machine with a very generous capacity, this model can hold 10kg of cottons. It has 12 different wash programs to choose from, including a 40-minute TurboWash that can tackle a 5kg half-load.

It also has a spin speed of 1,400rpm, an energy rating of A, and a handy AddWash feature that allows you to add in extra items once the program has started.

Read the full LG F4C510WBTN1 review to find out where it excelled in our in-depth testing.

More washing machine deals:

• AEG LFR71844B – Get it from Buywise (£429.00), or it’s SQUIRREL_TEXT_50007467

See more of the best Black Friday washing machine deals.

Best heated clothes airer deals

Dry:Soon Deluxe Three Tier Heated Clothes Airer

* Average price in the past six months: £220.78. Cheapest price in the last six months: £179.99

• 133 x 74 x 70cm
• 15kg maximum load weight
• Weighs 5.9kg

We like: Large capacity

We don’t like: Relatively heavy

A great option for larger laundry loads, this heated airer is about the size of a small display cabinet when fully opened. The cord measures 132cm, and it can hold around 36 medium t-shirts.

As part of our hands-on testing, we’ve rated this clothes airer on its drying speed. Our experts have also determined the amount of money it costs to run per hour. It’s worth noting that the price of this heated airer has been steadily rising over the years, however, it’s at the cheapest it’s been in the past six months.

Read our Dry:Soon Deluxe Three Tier Heated Clothes Airer review.

Don’t miss our pick of the best heated clothes airers.

Best electric toothbrush deals

Ordo Sonic +

* Average price in the past six months: £54.99 Cheapest price in the past six months: £25.45

• Two-minute timer
• USB charging

We like: Has a range of cleaning modes

We don’t like: Can be fiddly to change the brush head

The Ordo Sonic + has four modes (clean, white, massage, sensitive) that are selected through the menu displayed on the brush below the power button. It’s comfortable to use and can be charged with a USB cable. 

It’s currently in the Black Friday sales at Boots and a few other retailers – we haven’t seen it much cheaper than this in the past six months. 

Read our full Ordo Sonic + review to see how well it removes plaque.

 More electric toothbrush deals:

• Philips Sonicare 4100 Series – SQUIRREL_TEXT_50017869

See more of the best electric toothbrushes.

Best electric shaver deals

Braun Series 8 electric shaver

* Average price in the past six months: £353.22. Cheapest price in the past six months: £208.99

• Foil shaver
• Includes charging cable, charging stand, cleaning brush, pop-up trimmer, travel case

We like: Easy to use and clean

We don’t like: A tad noisy

The Braun Series 8 electric shaver comes with some handy extra features, such as a countdown timer in minutes when the battery starts to fade. It’s easy to use and comes with a brush to make cleaning it easier.

Now is a good time to pick up a bargain on this electric shaver. The price is pretty much as low as we’ve seen it go in the past six months.

Read our full Braun Series 8 Electric Shaver review to see if it delivers a close shave.

More electric shaver deals:

• Braun Series 9 beard trimmer – SQUIRREL_TEXT_50006376

See more of the best electric shavers.

 Best smart watch deals

Google Pixel Watch 3 45mm

* Average price in the past six months: £391.76. Cheapest price in the past six months: £329

• AMOLED colour touchscreen
• 456 x 456-pixel resolution
• Always-on display

We like: Luxurious feel, extensive smart features

We don’t like: Substandard speaker

On the side of this Google smartwatch, you’ll spot a bezel and button for navigating it when not using the touchscreen. It’s only compatible with Android phones and can’t be connected to an Apple iPhone.

The Pixel Watch comes with a silicone strap, which is the one we tested. With 5 ATM water resistance, it can be used in shallow water, but it’s worth knowing that the resistance can depreciate over time. You can buy a fabric or leather strap separately, but these aren’t water resistant.

Read our Google Pixel Watch 3 review.

What will be on offer in the Black Friday sales?

You can buy pretty much anything in the Black Friday sales. These are just a few of the best deals we spotted last year:

• Samsung’s QLED TVs used to be top of the range, but Neo QLEDs and OLEDs now take the top spots, so we saw the Samsung QE55Q80CATXXU for a great price.
• We found the Asus ZenBook 14 Flip OLED UP3404VA discounted to £799, about £300 off its regular price.
• If you were after a short broadband contract, Now’s Broadband Super Fibre was just £23 a month with a £10 upfront cost.
• The pricey Dyson Gen5Detect cordless vacuum was available for £699 – still punchy but you got a lot of features for the money.

How long does Black Friday last?

The Black Friday sales seem to start earlier and earlier each year, with many retailers discounting products throughout November.

This year, Black Friday falls even later than it did in 2024 (Black Friday 2024 is on 29 November and Cyber Monday is on 2 December). So this year, we’re expecting retailers to kick off their early deals on 1 November.

Bookmark this page to keep up-to-date with all the latest Which? picked offers over the weekend.

Black Friday shopping tips

Get ahead on the Black Friday deals with our top shopping tips and advice on your consumer rights.

Check the Which? website

As well as finding you the best deals this Black Friday, we’ve also put together a list of the best and worst shops.

We’ve quizzed thousands of Which? members on their experiences of shopping in some of the country’s best-known stores and websites, as well as their experience buying lesser-known brands.

After crunching the numbers, we can reveal which retailers score highly on product quality, range and value for money.

To see which retailers impressed in our shopping survey, head over to our extensive guide on the best and worst shops.

Watch out for sneaky Black Friday tricks

Some retailers use underhand tactics to pressure you into making a purchase.

These include anchor pricing (when products are on sale more often than they aren’t), pressure selling (’30 people are viewing this right now!’) and dubious claims about the ‘before’ price of a product.

If you’re unsure how good a deal is, use a tool such as PriceRunner to compare prices across retailers.

The way in which Black Friday deals are presented differs quite significantly between shops, and learning to decode the language of deals can help you understand more about the savings you may (or may not) be getting. 

Ellie Simmonds, Which? senior researcher says:

Find out how to get the best price when shopping online.

Research customer reviews

It’s always a good idea to read reviews before you buy a product, but bear in mind not all reviews are trustworthy, as some sellers incentivise people to post fake positive reviews to drown out genuine negative ones.

If you’re in any doubt, check out our expert guide on how to spot a fake review.

Returning goods

Whether you bought a product in-store or online, you still have rights under the Consumer Contracts Regulations.

The regulations give you a 14-day window to return a non-faulty product, which begins on the day you receive your goods. Many retailers will give you longer than this, but it is always best to check before you buy.

Need to know more about your online shopping rights? See our online returns guide.

More Black Friday deals from Which?

Tech deals

Home deals

Retailer deals