CEO of Tesla and SpaceX Elon Musk and Bernard Arnault, the chairman of luxury conglomerate LVMH, have revealed a potential collaboration between two iconic brands, Louis Vuitton and SpaceX.
Arnault spoke about his relationship with Musk during an interview on CNBC’s ‘Squawk Box’, ahead of the opening ceremony of the Paris Olympics, of which LVMH is a sponsor. Notably, Arnault hinted at the possibility of a Louis Vuitton-branded SpaceX rocket.
“Last time we discussed one idea, which is a rocket. Maybe we have a way to put Louis Vuitton in a rocket. I don’t know if we go somewhere,” said Arnault on his last conversation with Musk, during Squawk Box. “I’m afraid he will ask me to go with him in the rocket.”
If realized, the alliance between LVMH and SpaceX would signify a turning point in cross-industry collaborations. By combining luxury craftsmanship with aerospace technology advancements, this partnership could lead to the creation of new products and services. Still, an official collaboration has not been confirmed.
Copyright © 2024 FashionNetwork.com All rights reserved.
Published September 19, 2024 Science and fashion are not natural allies. The rigor of the first often clashing with the fantasy of the latter, but
Published September 19, 2024 Footasylum is to upsize its flagship store at the Merry Hill mall with the shoe and streetwear retailer set to triple
Published September 19, 2024 Long-standing Covert Garden retail resident Oakley has reimagined its sports eyewear store, and is set to reopen the L
Published September 19, 2024 Digital retailer Very Group has “reimagined” its retail media proposition with the launch of Very Media Group (VMG