BBC Creator Lab, BBC Sport and BBC Radio 1 are teaming up to launch this ground-breaking talent search to find a new BBC Football expert, who will produce digital content for BBC Sport appearing on TV, radio, digital and social on programmes such as Football Focus, and on BBC Radio 5Live. BBC Creator Lab will once again be working together with TikTok, following a successful collaboration last year. TikTok will be providing support to promote and discover the UK’s most exciting creators, along with providing upskilling and training.

Standout football creators are invited to compete in a brand new reality show, with the winner landing a prestigious role as a BBC Football digital content contributor. You will hear twists and turns of the competition on Radio 1 as the contenders battle it out.

The talent search will culminate in a brand-new reality competition series which will be broadcast on the BBC in the lead up to the UEFA Women’s Euro 2025. More details on the programme itself and the production company making the series will be announced in due course.

Fiona Campbell, Controller Youth Audience (BBC iPlayer & BBC Three) says: “This is our biggest creator opportunity to date! A chance to work with the BBC’s top Sport team and appear on some of the country’s biggest football shows as well as to appear on Radio 1 and a digital series! We cannot wait to uncover and collaborate with the most exciting football creators in the UK!”

Alex Kay-Jelski, Director of BBC Sport says: “There can’t be many better jobs than working with the BBC’s football team so if you think you know the game better than anyone, get applying. This could change your life.”

Aled Haydn Jones, Head of Radio 1, says: “I’m thrilled to collaborate with BBC Creator Lab and BBC Sport on this exciting project. It’s an incredible opportunity for aspiring football pundits and I can’t wait to bring our young listeners along on the journey.”

Melissa McFarlane, Head of Operations, TikTok UK & Nordics said: “We’ve already seen how TikTok creators that were involved in the first BBC Creator Lab programme continue to grow and thrive as a result, so we’re thrilled to be supporting BBC Creator Lab once again; this time with BBC Sport and BBC Radio 1 in their search for a football pundit. Football fandom is a vast and vibrant community on TikTok, and we can’t wait to see how a new wave of creators will bring fresh perspectives to the beautiful game!”

The window for applicants opens soon on the Creator Lab website, which will include full terms and conditions and more details of how to apply to be part of the programme.

CM2