Published
January 8, 2025
Authentic Brands Group announced on Tuesday a new partnership with K9 Wear for the manufacturing and distribution of pet apparel for its Izod brand.
The New York-based management firm said the new partnership will introduce a collection of dog and cat products for the Izod brand, including dog harnesses, bandanas, weatherproof travel raincoats, bowls, and collars and leashes. Designed by K9 Wear’s creative director, Jeffrey Banks, the product assortment has been “carefully curated to provide pet lovers with one-of-a-kind pet apparel and accessories,” according a press release.
“The launch of Izod pet reflects our ongoing mission to expand Izod’s appeal to new markets while maintaining its classic style and heritage,” said Jean Fei, senior vice president, active and classic brands – lifestyle at Authentic.
“Partnering with K9 Wear allows us to bring the same commitment to quality and design that our customers expect from Izod, but now for their furry friends. We couldn’t be more excited to offer this unique line to pet lovers everywhere.”
The Izod dog apparel and accessories line will launch in early Spring 2025, with prices ranging from $27 for collars to $65 for raincoats. The collection will be available at department stores, specialty retailers and e-commerce sites.
“We are so delighted to announce our partnership with Authentic for Izod,” said Frank Cammarata, CEO of K9 Wear, whose past pet apparel partnerships include brands Tommy Bahama, Natori, Trina Turk, Badgley Mischka and Black Dog.
“Merging our vast pet-industry expertise with Authentic’s impressive global network with our partnership enables us to deliver fresh and affordable pet products to the market. We look forward to outstanding success in our new venture.”
Authentic Brands acquired the Izod brand from U.S. fashion giant PVH Corp, in late 2021, along with fellow heritage brands Van Heusen and Arrow.
Copyright © 2025 FashionNetwork.com All rights reserved.