Published
October 9, 2024
Authentic Brands Group (Authentic) and Saks Global have teamed up to launch a new joint venture.
Dubbed Authentic Luxury Group (ALG), the venture, which will house Authentic-owned brands like Barneys New York, Judith Leiber Couture, Hervé Léger, and Vince, will serve as an incubator for brand growth through new strategic licensing agreements and distribution channels. Notably, the focus will be on expanding luxury offerings across fashion, hospitality, real estate, and more.
“The creation of ALG represents years of successful collaboration under our initial licensing agreement with Saks for Barneys New York,” said Jamie Salter, founder, chairman, and CEO of Authentic.
“Building on our complementary strengths, ALG will further cultivate our brands by creating a multifaceted environment that reaches a broader audience through a wide range of offerings and experiences. Our shared commitment to excellence and strategic vision positions us at the forefront of modern luxury.”
Barneys New York will be the first to benefit from this venture, with plans for accelerated global expansion and new lifestyle ventures, including luxury residences like the one that opened in Mexico, earlier this year.
“With ALG, we are able to further our efforts to serve the full continuum of luxury consumers,” added Richard Baker, executive chairman of Saks Global.
“We always strive to use our platform to give both established and emerging brands greater opportunities to extend their reach in luxury fashion, and this new platform will do just that. We are proud to further enhance our partnership with Authentic and leverage our collective capabilities to unlock access to new audiences and reimagine the luxury experience.”
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