Italian fine jewellery brand Atelier VM will see the opening of its first UK flagship store in London’s Mayfair next month with the new boutique located in the high-end tourist magnet, Burlington Arcade.

The brand has been in the UK since 2018 with a dedicated counter space in Liberty London from which it has steadily expanded its customer base and grown both its mainline and welded L’Essenziale collections. 

The launch of the standalone boutique underlines its growth over the last six years and is said to be a milestone in its UK development.

Situated in an arcade where it’s surrounded by complementary luxury accessories and jewellery brands, the store covers a total area of 401 sq ft, and will be located at House 5 of the Burlington Arcade hall. 

Trupti Shah, the Arcade’s commercial director, said the brand should “resonate with both our local and international clientele. Burlington Arcade continues to evolve while preserving its rich heritage, having Atelier VM join the vibrant mix of prestigious brands we house offers our visitors a new and distinctive experience”.