Bigger continues to be better with Goldsmiths maintaining the store upsizing theme made popular by many retailers throughout 2024.

The high-profile jewellery brand has chosen Queensgate Peterborough to expand its store there by 139%. Opening this summer, it also supports the destination’s continuing wave of recent brand investment commitments “at the top 50 destination”, notes operator Invesco Real Estate.

Goldsmiths will be launching the 6,674 sq ft unit “made possible by significant landlord investment”, including the amalgamation of two units to “deliver an unparalleled shopping experience for visitors with more access to luxury brand collections”, it says. 

The new store also sits alongside fellow jewellery/watch brands such as Pandora, TAG Heuer, Swarovski, Fraser Hart, and Beaverbrooks, the latter recently opening its upsized 4,324 sq ft, £1.5 million store at Queensgate “following years of success within the centre”. 

Goldsmiths’ upsize comes during a period of growth at Queensgate, with Frasers Group set to open the doors to Frasers, Flannels, and Sports Direct units later this year. Frasers Group’s 92,500 sq ft development “reaffirms the appeal of Queensgate to leading retailers and the opportunities that the city of Peterborough has to offer”.

Ed Ginn, director of investment management at Invesco Real Estate, added: “After years of investment, Queensgate has entered a new phase in its journey, with these additions boosting the centre’s trajectory. They’re confirmation of the success brands can have here and are exactly the kind of diverse options we want our visitors to enjoy – affordable to premium, retail to leisure – elevating our offer and creating a real point of difference from other destinations in the region.”