Arkive Headcare, the global brand by hair stylist Adam Reed, has partnered with beauty retailer Beautindia for its entry into the Indian market.

With this partnership, the brand is looking to capitalise on the booming beauty and personal care (BPC) markets in India which is expected to grow to $ 30 billion by 2027.

Adam Reed in a statement said, “As Arkive Headcare continues its global expansion, I am so excited to announce that in 2025, we will be partnering with Beautindia to launch into the Indian market. Beautindia curates innovative and meaningful beauty brands, which makes them the perfect partner for us to capture this dynamic beauty-savvy Indian audience.”

Kutub Ariwala, co-founder of Beautindia added, “Hair in India is a symbol of culture, tradition, and beauty. Arkive embraces these powerful emotions by creating stylish, healthy hair that makes a difference in people’s lives. We look forward to working with the Arkive Headcare team on their exciting passage to India.”

Beautindia is a Mumbai-based company that helps with the marketing, distribution, ans sales for global beauty brands entering the Indian market.