Arbonne International announced on Thursday the appointment of Lori Burgher as its new chief marketing and growth officer.

Burgher will be responsible for leading the creation of the beauty firm’s product innovation strategy, marketing plans, managing brand visibility initiatives, and employing data analytics to enhance customer experiences, remaining responsive to market dynamics and fostering connections with customers, independent consultants and business partners, according to the California-based company.

“I am thrilled to join Arbonne at such a pivotal time,” said Burgher. “With new product formulations, cutting-edge technology, and a dedicated focus on sustainability, I look forward to collaborating with our teams to position Arbonne for sustained growth and innovation.”

With over 25 years of experience in leading marketing campaigns and growth initiatives for companies in both domestic and international markets, Burgher’s expertise spans brand management, digital experience, customer relationship management, and data-driven decision-making. 

“Lori’s appointment marks an exciting new chapter for Arbonne as we expand in the wellness industry,” said Jen Orlando, Arbonne CEO.

“Her customer-focused, data-driven approach will help Arbonne maintain its leadership while adapting to the evolving needs of our customers and markets. Her addition to the Arbonne C-Suite solidifies us as a women-led business that has a unique insight on how to engage with and grow our mission and community.”

Founded in the 1980s by Norwegian entrepreneur Petter Mørck, Arbonne is a multinational marketing company that retails wellness and beauty products that are B-Corp certified and vegan.

In 2018, it was acquired by Groupe Rocher, as part of the French company’s strategy to push its international growth.