Ethical beauty/wellbeing brand Anatomē is opening an experience-driven Christmas pop-up store within the London’s Battersea Power Station mall.

Billed as ‘London’s Modern Apothecary’, Anatomē’s first-ever greenhouse-inspired temporary store, situated within Turbine Hall B, was created to “immerse visitors in the brand’s botanical expertise”, and to offer “a nurturing, green environment that honours the ingredients and nature-inspired ethos” behind anatomē’s formulations.

The standalone holiday season pop-up showcases the brand’s latest collections exclusively until 11 January. 

Central to this year’s launch are six “innovative” wellbeing fragrances “designed to stimulate the brain’s natural responses to promote calm, energy, and focus”. 

It said the perfumes expand on the brand’s commitment to using “nature’s most potent ingredients to enhance wellbeing, leveraging essential oils in unique combinations that inspire the senses”.

The Greenhouse will also debut an extended home scent collection, featuring six reed diffusers and four room sprays, all created with essential oils. Each formulation “brings the benefits of aromachology into the home, transforming spaces with thoughtfully formulated scents that restore balance and calm”.

Brand founder Brendan Murdock has also launched The Modern Apothecary, a wellbeing guide co-written with his creative and editorial director Gabriel Weil. The book, which “reflects anatomē’s expertise and offers readers insights into enhancing their wellbeing routines” and is available online and at the Battersea Power Station pop-up.

Murdock said: “The impressiveness of Battersea Power Station, the convenience, the vibrancy, the eclectic clientele, and the mix of stores make it the ultimate London destination.

“We wanted to be a part of it, introduce anatomē, and grow our community. Nurturing, warm, green, and filled with goodness, we wanted to bring our botanical passion to our community in a proper greenhouse.”
 
Sam Cotton, head of Asset Management at Battersea Power Station, added: The Greenhouse beautifully complements the new festive decorations in Turbine Hall B and is the perfect addition to our Christmas gift offering this year.”