American Exchange Group has entered into a new licensing agreement with CHD Crest Home and Dream Home to expand the Aerosoles brand into the home sector.
The new agreement will see CHD Crest Home introducing Aerosoles-branded comforters, duvet covers, sheets, bed, and decorative pillows, while Dream Home will offer Aerosoles pet beds, blankets, quilts, throws, and bathmats. These product lines are set to launch in stores in Spring/Summer 2025.
“This partnership is a tremendous opportunity for us to not only expand our footprint but also to deepen our commitment to delivering products that resonate with our customers’ evolving needs. It aligns perfectly with American Exchange Group’s overarching growth and lifestyle strategy to identify brands, partnerships, and opportunities that provide value to a wide range of consumers,” said Alen Mamrout, CEO of American Exchange Group.
The new home collections aim to offer comfort and fashion at an accessible price point, with plans to expand into additional product categories. The venture follows Aerosoles’ expansion into sleepwear as well as apparel, introducing a line of work-appropriate career pants.
“Expanding Aerosoles beyond footwear into accessories, apparel, and now the home space is a significant milestone for us,” added Cynthia Nixon, EVP of licensing & brand development at American Exchange Group.
“This move allows us to transform these brands into true lifestyle brands, reflecting our commitment to innovation and customer satisfaction. With the introduction of comfort and technology-driven home products like cooling sheets and soft kitchen and bath mats, the Aerosoles brand DNA of comfort and design excellence will be seamlessly translated. This is an exciting first for American Exchange Group, marking our entry into home products with our exclusively owned brands.”
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