The top performing categories were electronics, apparel, and home/furniture, with the largest discounts seen in electronics and apparel. 14.9% of online sales across the 48-hour period were funded through buy now, pay later services, accounting for £186.4 million in spend, up 6.5% year over year.
The record spending over 16th-17th July could signal an upturn in fortunes for UK retailers, who have faced sluggish growth in online spending this year.
Despite the progress of the England team through the Euros and Taylor Swift’s Eras tour landing in the UK, online spending for June grew by a meagre 1.3% YoY, reaching a total of £9 billion.
“Prime Day has once again proven to be the biggest online shopping event for the UK market with the two-day sales period seeing significant growth and an increase of £101.3 million in sales compared with last year,” says Vivek Pandya, Lead Analyst, Adobe Digital Insights.
“With the first UK leg of the Eras Tour and England’s performance in the Euros failing to deliver the levels of growth retailers were hoping for, these major shopping events become even more important.”
“This year’s boost will come as welcome relief for retailers who have faced sluggish growth in the first half of 2024, but the heavy discounting needed to generate these sales will put a bigger squeeze on margins.”
The Body Shop has been rescued from administration, in a deal that appears to secure the immediate future for 1,300 shop and office workers.A consortium led by
A new shopping centre is being developed in Spain with an estimated investment of over £294 million (€350 million). Valencia City Council has approved plans
The Body Shop has been rescued from administration by a consortium led by the British cosmetics tycoon Mike Jatania in a deal that will keep the ethical beauty
New month, new reason to shop items from Motorola, ASOS, Urban Decay and more (Picture: Metro/Getty)SHOPPING – Contains affiliated content. Products