Amazon actually just released a new smart alarm clock earlier this week, and it’s already discounted for Prime Day.

Amazon Echo Spot smart alarm clock: Was £79.99, now £49.99, Amazon.co.uk

Launched earlier this week, the all-new Amazon Echo Spot is an Alexa-enabled smart alarm clock that features a 2.83in gradual light-up screen that shows the time, weather and music playing, but also flashes up neat animations in response to certain phrases. You can also choose your own clock face and tap the device to snooze your alarm, and adjust playback as songs are playing. It’s currently 38 per cent off in celebration of Prime Day.

I’ve got a detailed write-up of the launch below if you want to read more about its features and the history of the device.

Amazon Fire TV 50in omni QLED series 4K TV: Was £649.99, now £379.99, Amazon.co.uk

For vibrant, clear and crisp pictures, you can’t go wrong with the Amazon Fire TV, which now has 42 per cent off the original price. Thanks to QLED technology, you can expect all your favourite movies and shows to be leaping off the screen, with vivid lifelike colours. You can also have it set to pose as a work of art, with the Ambient experience helping it to blend into your interior aesthetics. It supports all your favourite streaming services, has Dolby Atmos for surround sound and has built-in Alexa.

I’ve seen this one in action myself and it is a beauty. It’s also great having a Fire TV OS built into the TV, as well as Alexa support.

There are already some early Amazon devices deals to shop now.

On 10 July, Amazon dropped deals of up to 55 per cent on select Ring cameras and doorbells, including Ring video doorbells, Ring indoor cameras, Ring’s stick-up cam, Ring Intercom and up to 65 per cent on Blink’s range of security cameras.

Today, it dropped deals on its Amazon Fire TV Omni QLED series of TVs, saving you up to 45 per cent. I’ll round up some of the deals in a moment.

I’m The Independent’s tech writer and am on liveblog duties today. I’ll be with you between now and this evening to answer all your burning questions, as well as find some of the best early deals (not just on tech, I promise – though that will be something I’ll be keeping an eye on).

I’ve been covering the Black Friday and Prime Day sales since 2017, and based on experience, Prime Day deals are usually as good as Black Friday deals. You’ll find even better discounts on Amazon devices on Prime Day, and all other tech, home and beauty buys will be discounted to roughly the same price on Black Friday, so don’t fret about whether you should wait or not.

Amazon uses Prime Day as a chance to spoil its Prime members, and it really does make a meal out of it.

Prime Day is just around the corner and The Independent’s shopping and deal experts at IndyBest are firing up the liveblog to bring you all the latest on Amazon’s exclusive member-only sale, including the best deals. We’ll be here throughout the entirety of Prime Day, including the lead-up. Here’s a couple of key bits of information for your diary.

Prime Day 2024 will begin on Tuesday 16 July and finish on Wednesday 17 July. The sale kicks off at midnight on Tuesday and ends at 11.59pm on Wednesday, giving you 48 hours to shop the discounts.

You need to be a Prime member to shop the discounts. It costs £8.99 per month or £95 when paying for a year up-front. If you haven’t been a Prime member in the last 12 months, you can get a 30-day free trial, which will still gain you access to the sale.