Published
December 11, 2024
Fashion brand AllSaints has expanded its fragrance collection, launching in 93 Boots health & beauty stores across the UK.
The Eaux de Parfum collection launch, part of five new licensing agreements announced in 2024 to mark AllSaints’ 30th anniversary, comprises three signature scents – Shoreditch Leather, Ravaged Rose and Sunset Riot Intense – “each reflecting AllSaints’ spirit of individuality and self-expression”.
All were developed in conjunction with Scent Beauty and perfumer Gabriela Chelariu, Shoreditch Leather is “inspired by the beauty of an AllSaints leather jacket”. It opens with Elemi, has a middle of Saffron, while the base Leather Accord is blended with jasmine and a variety of luxurious woods.
Ravaged Rose is a vibrant, provocative and floral, with Chelariu creating a rich and full-bodied version of the rose by adding spice, amber and woods.
Sunset Riot Intense is an addictive, explosive amber, and includes pink pepper, orange flower, night blooming jasmine, grounded with cedarwood, amber, and textured musks.
Each bottle in the collection features a hexagonal, bolt-shaped cap inspired by the industrial aesthetics found in AllSaints stores. Bottles are also encased in a leather jacket sleeve reflecting the brand’s “unique DNA”. Available in 30ml and 100ml, they retail for £40 and £69 respectively.
AllSaints’ COO Catherine Jobling said its launch response has “so far has been fantastic… This is an exciting step for AllSaints in the fragrance world, where we see great potential for growth. We also look forward to strengthening our partnership with Boots.”
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