The Algarve region in Portugal is promoting a diverse experience to attract UK travellers beyond beaches and golf.

• Tourism from the UK holds significant value for the Algarve, making up about 45% of its international visitors.
• The Algarve’s tourism strategies include hosting international events to draw visitors throughout the year.
• Efforts are being made to manage tourism pressure and promote sustainability, focusing on interior regions beyond the coastline.
• Water management and climate change are key challenges being addressed to support the Algarve’s goal of becoming a sustainable destination.

The Algarve is reaching out to UK travellers with a message that there is more to discover than just beaches and golf. This is part of a broader strategy to diversify its offerings and appeal to a wider audience, emphasising the unique experiences available throughout the year.

UK tourism is crucial for the Algarve, accounting for about 45% of its international visitors. Recognising this, the region is tailoring its approach to ensure that British tourists see the Algarve as a year-round destination.

Aiming to extend the tourist season, the Algarve is hosting events such as the MotoGP tournament and a gastronomy festival. These events are designed to attract visitors outside the traditional peak seasons, offering more authentic experiences.

Addressing concerns about overtourism, the region is taking steps to manage visitor distribution and reduce pressure on coastal areas. This includes promoting travel to the interior parts of the Algarve, which offer rich cultural and natural experiences.

Water management, coupled with climate change challenges, is a significant concern for the Algarve. The region is actively working on initiatives to promote sustainability, ensuring both tourists and residents can enjoy the area responsibly.

The Algarve’s forward-thinking approach aims to make it a sustainable destination for UK travellers seeking diverse experiences beyond the usual beaches and golf.