The supermarket is looking for 10 people to join its new club of exclusive testers
Aldi says it will give shoppers free bottles of wine this spring – and all they have to do in return is review it for them.
The supermarket giant is looking for a number of ‘winefluencers’ to test their new spring summer wine range.
To join the club of exclusive testers, Aldi says you’ll need to be a “wine enthusiast” with “an eye for remarkable social media content”.
The supermarket said it is looking for ten wine connoisseurs to join its Winefluencer Club. They will be sent free bottles of wine from Aldi’s new range. In return, Aldi asks for an “authentic” review posted on social media.
Aldi said: “As an Aldi Winefluencer, you’ll have the opportunity to trial brand-new launches from Aldi’s exciting Spring Summer range, for free! What’s more, you’ll also get a sneak peek at Aldi’s Autumn Winter range, launching later in the year.
“All you’ll have to do is review each wine via an Instagram or TikTok post, tagging @AldiUK and using the dedicated #AldiWinefluencer hashtag – then you can ‘sip’ back and enjoy a glass or two!”
Aldi says its new program is “designed to give passionate wine lovers the chance to share their reviews of Aldi’s latest Spring Summer wine range on social media”.
“Over three months, members will uncover gems from Aldi’s new collection and provide valuable feedback that will help shape future wine selections,” the retailer explained.
Applications for the club are open until March 18. Applicants are asked to provide their name, age, social media handles and an explanation on why they think they should be part of the club.
Julie Ashfield, Managing Director of Buying at Aldi UK, commented: “At Aldi, we’re embracing the changing world of wine. With the launch of our Winefluencer Club, we’re not just offering great wine, we’re creating a community where passionate wine lovers can share their thoughts on the range. It’s all about making wine something that everyone can enjoy, no matter their level of expertise.”
You can find out more about Aldi’s Winefluencer Club here.
