The appeal of the Love Island franchise for retailers is as strong as ever. Following news eBay is re-engaging with the high profile ITV reality show on the fashion front, health & beauty giant Boots is following suit for the All Stars Series 2 show, starting 19 January.

As the partnership enters its seventh consecutive series, Boots will exclusively stock the villa with over 150 brands across premium make-up, fragrance, skincare, suncare, grooming, indulgent bathing, haircare, and a new category for this series, salon hair.

It’s a major exposure opportunity for the retailer and importantly, Boots customers can shop all of them through the dedicated Love Island app and Boots website.

The retailer will also send recently launched brands Kurl Kitchen and Ultra Violette into the South Africa villa for the first time, alongside “returning much-loved” brands Milk Makeup, The Beauty Crop, Laneige, Byoma, Made by Mitchell, No7, Soltan, and Soap & Glory.  

Additionally, show fans can also look forward to the launch of the new Boots x Love Island Beauty Box later in the series, featuring a selection of picks from the villa.