Online sizing technology provider Makip says it’s “rapidly expanding”, and if confirmation is required, the business has officially entered the UK market, establishing Makip London Limited.

The Japanese company, whose online sizing technology Unisize is a provider to major retailing brands such as Lacoste, Fred Perry and Calvin Klein, calls entering  the UK “an important step in accelerating its global expansion and is part of its strategy to strengthen its presence in overseas markets”.

Commenting on the continued expansion in the UK, Shingo Tsukamoto, president of Makip, said: “Establishing our UK subsidiary is just the beginning. Our goal is to ensure that the products we have refined in Japan are equally valued in the UK market. 

“Together with our overseas team, we are committed to taking on the challenges faced by UK retailers to deliver performances worthy of the reputation we have built over a decade of working in Japan and becoming the most popular online sizing technology. Looking ahead, I aim to position Makip, and Unisize, as a leading name in UK Fashion Tech within a few years.”  
 
He noted that the issue of “inadequate size information in apparel e-commerce leads to persistently high return rates.

“This has increased the return handling costs for retailers and raised environmental concerns as returned products are often discarded. Unisize addresses these issues as has the user data to prove it.”
 
Tsukamoto concluded: “By identifying local needs and offering a unique and highly accurate online sizing service we aim to help UK retailers overcome the challenges they face with online sizing and enhance the overall online customer experience. 
 
“The establishment of Makip London Limited is just the beginning, we will continue to grow our market presence, listen to the local needs and experiences of our customers and offer true business value by both increasing sales and reducing returns.”