Published
January 7, 2025
Athleisure specialist Adanola has unveiled a new link-up with one of the world’s most famous faces, partnering with Kendall Jenner to launch a curated capsule collection featuring the international model, creative director and entrepreneur.
It’s available exclusively on the brand’s webstore as of 7pm on Tuesday (8 January) and “spotlights Jenner’s top picks from Adanola’s latest collection of activewear staples, classic sweats and elevated separates” as seen in the brand’s January campaign, styled by Carlos Nazario and shot by Sean Thomas in LA.
The company saids the collection is “versatile… and designed with functionality, performance and purpose in mind”.
It’s built from sculpting activewear, technical track sets, everyday outerwear and sweats, all of which is to function as daywear, as clothes for “hanging out” and as workout-wear.
With a core palette of navy blue, burgundy, white and grey, the edit, dubbed ‘Adanola feat. Kendall Jenner’ introduces a new vibrant cobalt blue colourway, seen on the Ultimate Strappy Sports Bra, Short Sleeve Top, and Seam Detail Zip Pocket Leggings. It also includes some of Adanola’s core products including the Ultimate Leggings in Navy.
These leggings are actually the brand’s best-selling item, with sales in excess of one million pairs, since the product was originally released in 2020.
The collection is available in sizes XXS to XXXL, with prices ranging from £32.99/$53 to £79.99/$130.
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