ActiveOps is seeking to scale up its marketing team as the decision intelligence business eyes further growth in the year ahead.

The Reading-based business, which offers AI-powered data analytics to healthcare and financial services customers, said it was looking to make a number of new hires to accelerate customer acquisition.

Five new team members joining us towards the end of the half in the UK, South Africa and North America, with further investment is planned in Canada in the second half of the year. The company said it expects the investment to deliver a material improvement to top-line growth from around October 2025.

ActiveOps Executive Chair Richard Jeffery told UKTN: “We’re not constrained by our capital in terms of our ability to grow which is a great place to be.

“That doesn’t mean we want to hire one hundred sales people [right away but] there may come a time when we want to do that.

“We completely re-platformed our core tech about four years ago and that’s really accelerating our capability to respond to new AI activity.”

ActiveOps on Thursday reported a 10% rise in revenue to £14.3m for the six months ending 30th September, while pre-tax profits quadrupled to just under £500k.

Shares in the AIM-listed SaaS firm fell 10.8% to 113.7p by the end of the day’s trading session in London. The stock remains up around 16% since the start of the year.

ActiveOps now has nearly 200 employees worldwide with offices in the UK, Ireland, USA, Canada, Australia, India, and South Africa.

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