British luxury interiors, fashion and lifestyle brand House of Hackney is doubling down on its eco stance by hiring a second ‘Mother Nature & Future Generations Director’.

The position’s being made to advance what the brand calls a “groundbreaking move to champion sustainability and ensure future generations have a voice in business”.

Last year, House of Hackney created the Directorship and now the B Corp certified design house wants a second director to join its board “following an incredible first year with Brontie Ansell, co-founder of Lawyers For Nature, representing Mother Nature & Future Generations”.

This “innovative role reflects House of Hackney’s mission to act as a restoration project in Nature, Craft, Community, and Connection”, it said.

“With the natural world as [our] muse at House of Hackney, [we] aim to unlock a business model that moves away from an exploitative capitalist one, and instead honours, protects and centres Nature. The addition of this role will hold the company to a high level of accountability; which they readily welcome”, it said.

Frieda Gormley, co-founder of House of Hackney, added: “The Director of Nature and Future Generations will serve as the conscience of our company. This role is not only about accountability but about inspiring change within our industry and beyond.”

She added: “It is very exciting to bear witness to what might come next for the House of Hackney team and the company as a whole. They have significant plans, courage and determination, which of course is often all you need to effect significant change.”

The new position’s responsibilities will include: Advocating for Mother Nature in board discussions, challenging business roadmaps that deviate from mission goals; driving innovation in sustainable product development and material sourcing, with an emphasis on regenerating ecosystems; and delivering a public annual report on the company’s progress toward its mission.

The position comes with a £25k annual salary and will be based at the company’s London headquarters in Shoreditch, with a flexible working pattern averaging three days a month.