Published
December 18, 2024
It’s fashion retail hub Dover Street Market’s 20th anniversary and Levi’s has chosen to mark the occasion to launch a unique, special-edition pair of jeans.
The ‘DSM 505 Made in San Francisco’ highlights the lifestyle brand’s “premium offering and commitment to working with world-class partners” and is now available via select Dover Street Market locations worldwide, including London and Paris, and on selected DSM e-shops.
The indigo jeans feature the DSM Hut logo screen-printed in the rear patch pocket and a leather Levi’s patch at the rear waistband, “combining classic craftsmanship with modern detailing”.
Lucia Marcuzzo, managing director Europe, Levi Strauss & Co. said: “We are honoured to celebrate with Dover Street Market as they mark an iconic moment in their history. The launch… is a testament to our strong relationship and the power of strategic partnerships in premiumisation that complement our DTC network. They allow Levi’s to meet customers wherever they shop and elevate the brand in ways that go beyond traditional channels, while also creating an elevated experience.”
The Levi’s collab is part of a wider Dover Street Market anniversary collection that is said to have reached an “unprecedented scale”, showcasing over 80 collaborations with leading global brands.
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