A software-as-a-service platform that builds interactive 3D models has raised £5m in a Series A funding round.

Manchester-based Partful, whose interactive 3D models explode to reveal each product’s individual components, will use the funding to support the automation its SaaS platform and accelerate the company’s growth within the $640bn aftermarket sector.

The round was led by Northern Gritstone, an investment company focused on science and technology businesses in the North of England and chaired by Lord Jim O’Neill, alongside co-investors Par Equity and US-based Blumberg Capital.

Tom Croy, Investment Director at Par Equity, said: “Manchester is a key hub for innovation and an area where Par Equity continues to expand its presence, so we’re thrilled to partner once again with Northern Gritstone to support this Manchester-based business.

“Having initially invested in 2021, with a follow-on in 2023, we remain committed to backing Partful as they continue to lead the way in aftersales technology.”

Sam Burgess, CEO and co-founder of Partful said: ‘‘Part identification is the first step in finding the right parts.

“When teams don’t have the right tools and information, it can result in multiple back-and-forth emails and calls which is time-consuming, frustrating and often ends up with the wrong parts being ordered.

‘‘Developing the next iteration of our platform is an important step in helping OEMs to overcome these challenges.”

Partful is a trading name of Samson VTI UK Limited. In its most recent accounts, the company had 38 employees and posted a loss of £6.5m.

The company has previously been backed by Seedrs and the British Business Bank’s Future Fund.

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