A Cardiff property technology company is launching a property transaction platform it says will address “deep-rooted inefficiencies” in the UK’s £8 trillion property market.

Open Moove says that only 1% of adults trust the current system. 

“Having spent 12 years in the property industry, including director-level positions at Purplebricks, Countrywide, and Keller Williams, I’ve seen firsthand how broken the current process is,” said Ross McKenzie, Founder and CEO of Open Moove.

 

“After building my own estate agency and mortgage brokerage, it became clear that the industry needs a fundamental shift in how property transactions are managed. Our platform represents that change.”

An invitation-only launch event will showcase the platform’s three core innovations: an AI-powered accountability system that tracks milestones and automatically updates all parties, a secure lifetime document marketplace, and a chat functionality which the firm says will “revolutionise” how property professionals and home movers interact.

“We’ve built this platform from the ground up with scalability and innovation at its core,” said Cai Gwinnutt, Founder and CTO of Open Moove.

 

“Drawing from over 20 years of experience working with startups across FinTech, MedTech, AI, and Cyber sectors, we’ve created a solution that combines cutting-edge technology with practical, user-focused features. My experience working with organisations like Google, British Business Bank, and Barclays Eagle Labs has helped us design a platform that’s both innovative and commercially viable.”

The platform has already attracted over 200 property professionals to its waiting list, including estate agents, conveyancers, and mortgage brokers. Open Moove says it selects partners based on client satisfaction and completion times rather than just sales volumes.